Klaviyo

This article provides an overview of Klaviyo, a platform for email marketing and automation. We cover the main features and how to install and configure the extension.

Configure extensions by going to Extensions > Your Extensions

Klaviyo's services

Klaviyo is a platform that helps businesses build and manage email marketing campaigns and optimize customer communication. The platform offers a wide range of features to increase customer engagement, retention, and revenue.

Here are some of the main services offered by Klaviyo

1. Email Marketing Automation: Klaviyo allows you to automate email marketing campaigns. You can set up personalized email flows, such as welcome series, abandoned cart messages, and post-purchase follow-ups.
2. Segmentation and Targeting: Segment your email list based on customer behavior, demographics, and purchase history for more targeted campaigns.
3. Personalization: Use customer data to create personalized email content, including product recommendations and tailored messages.
4. Analytics and Reporting: Track the results of your campaigns with detailed analytics and reports, including open rates, click-through rates, and revenue.

Installation

The Klaviyo extension must be installed in the control panel.

After activation, you must enter API keys from Klaviyo. You can find these under Settings > Account > API keys in the Klaviyo administration.

Enter API keys

Enter the keys in the following fields in the extension:

Are you using the America template?

If your store uses the America template, check design settings to confirm that the key has been added:

1. Go to "Design settings"
2. Activate "Advanced settings" and search for Klaviyo
3. Confirm that Klaviyo service API key has been added

Customer Club

When activated, this setting transfers information about whether the customer is a member of the customer club and has bonus points. This allows you to segment customers in Klaviyo.

Activate customer club parameter: Adds a parameter in Klaviyo that shows if the customer is a member.

Customer club text: Text displayed on the parameter. No spaces. Empty field uses "CustomerClub".

Activate bonus points parameter: Adds a parameter that shows the number of bonus points.

Bonus points text: Text displayed on the parameter. No spaces. Empty field uses "BonusPoints".

Newsletter

Synchronize registered users with the newsletter list in Klaviyo. Select the desired list under settings.

Product feed

Klaviyo needs a product catalog to display products in emails and flows. Mystore creates a dedicated feed for this as soon as the extension is activated, and the extension has its own settings for stock quantity and password protection of the feed.

See Klaviyo product feed for the setup. Use that feed, not the Google Shopping feed — Klaviyo often cannot read the price from the Google format.

What can you do with Klaviyo?

Klaviyo offers a range of features, including:

• Prebuilt integrations
• Customer profiles
• Segmentation
• Behavior-based automations
• Campaign templates
• Subject line AI
• Product catalog
• Reporting and analytics
• Omnichannel orchestration