Checklist in Acendy control panel for SEO/Marketing

What is the SEO checklist?

On the front page of your control panel, you have access to a dynamic checklist that shows which basic SEO and marketing measures have been completed in your online store.
To achieve 100% on each item, the corresponding settings must be filled out in the control panel.

Where do I find the checklist?

The checklist is displayed directly on the front page of the control panel when you log in.

Item 1: Set up Google Analytics

Connect your online store to Google Analytics to collect data on traffic and user behavior.

See separate help article for setting up Google Analytics

Item 2: Submit sitemap to Google Search Console

Submit your sitemap to Google Search Console to help search engines index your online store.

See separate help article for setting up sitemap in Google Search Console

Point 3: SEO title and meta description on products

Enter SEO information for each product.

How to do it:

1. Go to Products → Products
2. Select a product
3. Click Edit
4. Go to the tab SEO
5. Enter SEO title and meta description

Important to know

• The SEO title should be relevant and generate interest
• The meta description should explain what the customer can expect after clicking
• Use the main keyword at least once in the meta description
• All products should have unique title and description

Focus keyword is only an internal checklist for you, and is used to check that the keyword is included in:

• SEO title
• Meta description
• Product description

Point 4: SEO content on categories

Enter SEO title and meta description for categories.

Here's how to do it:

1. Go to Products → Products
2. Select desired category
3. Click Edit
4. Enter SEO title and meta description

Recommendations:

• The title should clearly describe the content of the category
• The meta description should explain what the customer will find in the category
• Use relevant keywords naturally
• All categories should have unique SEO content

Point 5: SEO content for manufacturers

Optimize manufacturer pages for search engines.

Here's how to do it:

1. Go to Products → Manufacturers
2. Select a manufacturer
3. Click Edit
4. Enter meta-title and meta-description (displayed on the right side of the page)

Recommendations:

• Describe the manufacturer and the products sold
• Use relevant keywords in both title and description
• All manufacturers should have unique SEO content

Point 6: Product descriptions

Ensure comprehensive product descriptions.

How to do it:

1. Go to Products → Products
2. Select a product
3. Click Edit
4. Enter product description

What should the product description contain?

• Size
• Color
• Material
• Application
• Other relevant product information

Comprehensive product descriptions contribute to both better SEO and higher conversion.

Important to know

• The checklist is only a tool and does not cover all SEO

Good visibility also requires:

• Descriptive product names
• Good category texts
• Structured and clear product information

If you want more help with SEO and marketing, you can read more about our marketing services here, or contact our marketing team here.