Discount Center: Choosing which products a discount applies to

Every discount needs to know which products it covers. You control this with two settings on the detail page: Targeting ("Applies to"), which sets the positive rule, and Excluded, which carves out products that should never get the discount. This works the same way for all three discount types.

Targeting: what the discount applies to

The Applies to setting picks one mode:

Mode	What it covers
All products	Every product in the store.
Specific products	Only the products you add to a list yourself.
Categories	Every product in the categories you choose.
Manufacturers	Every product from the manufacturers you choose.
Shipping only	Applies to the shipping cost, not the products.

You can only have one mode active at a time. Switching mode replaces the previous one.

To change it, open the Targeting card and click Edit targeting, pick a mode, and for categories or manufacturers, search and select the ones you want.

Adding specific products

When you set targeting to Specific products, you build the product list yourself. The Targeting modal doesn't manage that list — you do it from the Add products screen.

On the detail page, in the Products card, click Add products.

You get a searchable, filterable table of your products. Filter by category, manufacturer, stock, or price, or search by name or item number.

Add products in one of three ways:

Add on a single row to add that one product.

Select several rows and use Add selected to add them in a batch.

Add all filtered products to add every product matching the current filters at once. You'll get a confirmation first.

Products already on the discount are shown in the table but greyed out, so you won't add them twice.

To remove a product, use the remove action on its row in the Products card. You'll be asked to confirm.

Excluding products

Exclusions are separate from targeting. The Excluded card lets you list products, categories, or manufacturers that should never get the discount, even if the targeting above would otherwise include them.

This is useful for blanket discounts with a few carve-outs. For example: a code that applies to all products, except one brand you can't discount, or except items already on clearance.

Exclusions are additive — a product is blocked if it matches any of the excluded products, categories, or manufacturers. You don't pick a mode; all three lists are active at once.

How targeting and exclusions interact

The store checks both. A product gets the discount only if it matches the targeting and isn't caught by any exclusion. Exclusions always win.

Tips

For "everything except a few things", set targeting to All products and list the exceptions under Excluded. That's much less work than adding every eligible product by hand.

Category and tag sync only run when a discount targets specific products. If you're relying on sync, use specific-product targeting. See Category and tag sync.