Category Description

What is a category description?

A category description is the text displayed on a category page in the online store.
Good category descriptions help customers understand what they can find in the category, and also contribute to better SEO.

A good category description should:

• describe what products the category contains
• highlight benefits, brands, or uses
• be unique and relevant to this specific category

How to add a category description

Step 1: Find the category

1. Go to Products → Products in your control panel
2. Find the desired category or subcategory
3. Click on the pencil icon (Edit)

Step 2: Open category description

1. Click on Category Description → Create Category Description
2. You now have access to:
3. • Top description
   • Bottom description

Top and bottom description – how to use them

Top description

• Visually placed at the top of the category page
• Recommended length: 2–3 short sentences
• Brief introduction to what the category contains

→ Tip: Keep the text short so it doesn't take up too much space in mobile view.

Example content:

• What kind of products are found here?
• What need does the category cover?

Bottom description

• Visually placed at the bottom of the category page
• Can be longer and more comprehensive
• Allows for more detailed information

Here you can:

• describe product types, uses, and any recommendations
• work more actively with relevant keywords

Recommendations

• Use unique text for each category
• Avoid copying descriptions between categories
• Write first for the customer, then for search engines
• Ensure the text actually matches the products in the category

Use digital assistant for inspiration

You can use your digital assistant to get help with:

• ideas for category descriptions
• formulating SEO-friendly texts
• improving existing content

Read our article on how to use the digital assistant for content work.

Important to know

• Top and bottom descriptions are displayed in different places on the category page
• Overly long top texts can negatively affect the mobile experience
• Good category descriptions can contribute to both better ranking and increased conversion