Product collections — display types
The display type determines how the customer sees the product collection on the product page. You choose the type when you create the collection, and you can change it later.
Overview
Type | What the customer sees | Suitable for |
|---|---|---|
Basic | Standard product boxes | Accessories, recommendations |
Image | A row of images. The product name is displayed on hover, or always if you turn it on | Color or pattern variants |
Color | A row of color swatches and names | Color choices |
Dropdown | A dropdown list with stock status. A selection sends the customer to that product | Sizes and models |
Related products | Products that match what the customer is looking at | Cross-selling |
Shop the Look | Wide product cards with price, variant selection, and buy button | Outfits, fully furnished rooms |
Related products and Shop the Look have a fixed type and only use their own group. Basic, Image, Color, and Dropdown can be used in Custom, Global, and Product Variants collections.
Collections that were created before display types existed are displayed as Basic.
Basic
Products are displayed as standard product boxes. You choose which product box is used via the collection block in the design builder. Read Displaying product collections on the product page.
Image
Each square shows the product image. You can replace it with a custom image, such as a close-up of the fabric.
1. Click the pencil icon on the collection.
2. Click the image icon on the product you want to change.
3. Select a JPG, PNG, or WebP image up to 2 MB, or drag it in.
4. Click Save image
Select Reset to product image to revert to the product's default image. If the product has neither its own nor a default image, a placeholder will be displayed.
The image applies only to this collection. If you copy the collection, the image is included in the copy. If you import the collection from another product, it is not included.
In Image, you can also set a short name. It is displayed as a name below or above the image and as alternative text.
Color
Each product gets a color swatch. You set the colors per product in the collection, so the same product can have different colors in different collections.
1. Click the pencil icon on the collection.
2. Click the product's color swatch.
3. Select from Quick selections, or use Add color and enter a hex code.
4. Click Save colors
A swatch can have up to four colors. If it has two or more, the swatch is divided into equal parts. This is suitable for multi-colored products. Remove colors removes all colors.
A product without colors displays the product image instead. If it also lacks an image, an empty swatch is displayed. The color swatch always shows the product name, not the short name.
You can let AI suggest colors based on the color words in the product names. Read Product collections — AI help.
Dropdown
The customer sees a dropdown list. Each option shows the name and whether the product is in stock or not. A stock quantity above zero is displayed as "In stock". Selecting it takes the customer to that product. The product the customer is viewing is pre-selected.
Short name
In Dropdown and Image, you can display a short name instead of the product name, for example "Navy" or "XL". You set short names per product and per language.
1. Click the pencil icon on the collection.
2. Click Add short name on the product.
3. Enter the short name for each language. It can be up to 40 characters.
4. Click Save short name
A language without a short name displays the product name. You can let AI write short names for you.
Related products
The products are displayed as a list the customer can explore. You can link the products both ways with Link product. Read Product collections — create and manage on a product.
Shop the Look
Each product is displayed as a wide card with an image, name, price, stock status, and a buy button.
- If the product has variants, for example size and color, the customer selects them in a drop-down list per variant group. Choices that are not in stock together with the rest of the selection are grayed out. The buy button is disabled until all variant groups are selected.
- Stock status is not displayed if your store does not track inventory or allows purchases when out of stock.
- Products that cannot be added directly to the shopping cart get a link to the product page instead. This applies to bundles, gift cards, products requiring options selected on the product page, and products without a buy button or with a "Contact us" button.
Shop the Look is always displayed in a single column on desktop. The number of columns on mobile and the layout appearance are selected in the design builder. Shop the Look requires Smart or higher.
Change type
You can switch between Basic, Image, Color and Dropdown on an existing collection. What you have set per product remains on the product, but is only used by the type it belongs to:
Set per product | Used in |
|---|---|
Custom image | Image |
Colors | Color |
Short name | Dropdown and Image |
If you switch back, they are still there.