---
title: "Category Description"
url: "https://support.acendy.com/en/article/new-article-659ebce4-74d0-4756-9bc1-da38663fbda0"
language: "en"
last_updated: "2026-02-05T13:21:35.277Z"
---

# Category Description

This article explains how to add and optimize category descriptions, and why this is important for both customer experience and search engine visibility.

## What is a category description?

A category description is the text displayed on a category page in the online store.  
Good category descriptions help customers understand what they can find in the category, and also contribute to better SEO.

A good category description should:

-   describe what products the category contains
-   highlight benefits, brands, or uses
-   be unique and relevant to this specific category

## How to add a category description

### Step 1: Find the category

1.  Go to **Products → Products** in your control panel
2.  Find the desired category or subcategory
3.  Click on **the pencil icon (Edit)**

![](https://cdn-assets.productfruits.com/5c97cef0-c143-4024-b284-543dc90614b6)

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### Step 2: Open category description

1.  Click on **Category Description → Create Category Description**
2.  You now have access to:
3.  -   **Top description**
    -   **Bottom description**

![](https://cdn-assets.productfruits.com/da730505-2e39-4c16-9fba-fba39e2ba5c0)

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## Top and bottom description – how to use them

### Top description

-   Visually placed at the top of the category page
-   Recommended length: **2–3 short sentences**
-   Brief introduction to what the category contains

→ Tip: Keep the text short so it doesn't take up too much space in mobile view.

**Example content:**

-   What kind of products are found here?
-   What need does the category cover?

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### Bottom description

-   Visually placed at the bottom of the category page
-   Can be longer and more comprehensive
-   Allows for more detailed information

Here you can:

-   describe product types, uses, and any recommendations
-   work more actively with relevant keywords

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## Recommendations

-   Use **unique text** for each category
-   Avoid copying descriptions between categories
-   Write first for **the customer**, then for search engines
-   Ensure the text actually matches the products in the category

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## Use digital assistant for inspiration

You can use your digital assistant to get help with:

-   ideas for category descriptions
-   formulating SEO-friendly texts
-   improving existing content

[Read our article on how to use the digital assistant for content work.](https://support.acendy.com/en/article/how-to-use-ai-for-text-content-in-the-control-panel)

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## Important to know

-   Top and bottom descriptions are displayed in different places on the category page
-   Overly long top texts can negatively affect the mobile experience
-   Good category descriptions can contribute to both **better ranking** and **increased conversion**