---
title: "Block: Product retailer price"
url: "https://support.acendy.com/en/article/block-product-retailer-price"
language: "en"
last_updated: "2025-09-08T06:35:06.086Z"
---

# Block: Product retailer price

This article explains how to use the retailer price block, which allows B2B stores to display a recommended retail price or retailer price to logged-in customers with their own customer group prices. This feature requires the B2B Retailer Solution extension.

Requires the **B2B retailer solution** extension

### Displaying the retailer price

For the retailer price to be displayed, the following criteria must be met:

1.  The customer **must** be logged in.
2.  The customer **must** belong to a customer group that is **not** "end customer" or "customer club".

### Adding the block

To add the block to your design, follow these steps:

1.  Open the design builder.
2.  Navigate to the product page template.
3.  Add "Retailer price" to the "Product purchase" section.

### Customizing the appearance

After the block is added, you can place it using drag-and-drop, just like other blocks. You also have the following adjustment options:

-   **Display retailer price incl. VAT:** This is on by default but can be turned off if desired. The prices will then be displayed excluding VAT.
-   **Text before retailer price:** The default is "Recommended retail price," but you can change it as needed.
-   **Text after retailer price:** This is empty by default, but you can add any desired text, such as "NOK" or something else suitable.
-   **Background color:** Allows you to change the background color for the entire block.
-   **Text color:** Allows you to change the color of all text in the block.
-   **Font size:** Allows you to change the font size. The default is 0.85rem, which is slightly smaller than the standard text size.
-   **Advanced settings:** Here you can change the margin and padding and add a custom CSS class if needed.

### Customization via CSS

This block has its own CSS classes that allow for custom adaptations. The available classes are:

-   `__recommended_retail_price`
-   `__price_prefix`
-   `__retailer_price_inc_vat`
-   `__retailer_price_ex_vat`
-   `__price_suffix`